SBM BANK AND SERENA HOTELS FORGE STRATEGIC PARTNERSHIP TO ENHANCE TOURISM AND CONSUMER EXPERIENCES
Nairobi – Monday, 30th June 2025 – SBM Bank Kenya and Serena Hotels have unveiled a strategic partnership aimed at enhancing value for cardholders while invigorating Kenya’s tourism and hospitality sectors.
This collaboration introduces a tailored suite of exclusive offers for SBM cardholders across all Serena Hotels, Resorts, Lodges, and Camps in Kenya, positioning both institutions as champions of experience-led service and regional travel.
Maureen Okore, Serena Hotels Regional Marketing Director, (l), Anthony Chege, General Manager, Nairobi Serena Hotel (m) and Beth Thuo, Director of Consumer Banking, SBM Bank Kenya (R) at the Partnership signing event.
Through this alliance , SBM Bank cardholders will now enjoy:
- 20% off all dining experiences, including popular events such as brunch and Seafood Fridays.
- 15% off accommodation.
- 10% off spa treatments at Serena Hotels’ Maisha Spa and Health Club
As part of the rollout, Nairobi Serena Hotel, an urban sanctuary nestled in the heart of the city, will serve as the flagship property where guests can begin enjoying the exclusive offers. Whether indulging in a culinary experience at Café Maghreb, enjoying a rejuvenating spa treatment, or planning a weekend escape, Nairobi Serena reflects the best of what this partnership aims to deliver.
Speaking at the signing ceremony, Beth Thuo, Director of Consumer Banking at SBM Bank Kenya, underscored the significance of the partnership in the current financial and consumer landscape. “The financial landscape in Kenya is evolving as consumers increasingly seek integrated experiences that add substantial value to both their lifestyles and financial management,” Beth said.
Beth Thuo, Director of Consumer Banking, SBM Bank Kenya, addressing the audience at the Partnership Signing event.
“SBM Bank is committed to building meaningful partnerships which enable our clients to access unique hospitality experiences while also supporting sustainable tourism. By joining forces with Serena Hotels, we are empowering our customers to explore, unwind and enjoy Kenya’s world-renowned hospitality with greater convenience and affordability,” she added.
Serena Hotels Regional Marketing Director, Maureen Okore, expressed enthusiasm about the partnership: This collaboration opens a new chapter for both Serena Hotels and SBM Bank as we bring together financial excellence and the richness of African hospitality. Our goal is to welcome discerning guests who appreciate meaningful experiences in some of Kenya’s most scenic and culturally significant locations. By making these experiences more accessible, we are not only strengthening our connection with local travellers but also supporting the continued growth of Kenya’s tourism narrative.
This strategic agreement responds to growing consumer demand for the seamless integration of financial services with lifestyle and leisure benefits. It reinforces SBM Bank’s customer-centric approach while complementing Serena Hotels’ mission to promote local travel through accessible, high-quality experiences rooted in cultural and environmental heritage.
The partnership anticipates a notable increase in traffic at Serena properties while simultaneously driving the utilization of the SBM suite of cards.
ENDS/….
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